Privacy and Cookies Policy | (“we,” “us”) processes personal information about visitors and customers (“you”) on our sites. We handle all personal information with care, ensuring its security and compliance with data protection laws.

Function of this Policy

This Policy provides details on how, when, and why our website processes personal data that may be associated with you (“personal data”). It also outlines your statutory rights. Please note that this Policy does not replace any existing contracts or data protection rights you may have.

1. Data Controller is primarily responsible for monitoring and processing your personal information as the Data Controller. Other companies may also have access to your data but must comply with the standards outlined in this Policy.

2. Personal Data Processed

We may process the following types of personal information about you:

  • Name
  • Email address
  • IP address
  • Location data
  • Personal preferences

3. Purpose and Processing of Personal Data

We collect data directly from you when you visit our sites or use our services.

We process personal information for the following purposes:

  • Sending promotional emails related to our products and services. (Covered in section 6).
  • Analysing data to improve user experience and services.
  • Targeting and improving advertisements.
  • Registering you for communities or forums.
  • Exercising our legal rights or obligations.

We only process personal information for the purposes defined in Section 3 and when we have: 1) obtained your consent, and 2) a legitimate interest that is proportionate and respects your privacy. 

4. Sharing of Personal Data

We work with third parties to manage our business and provide services.

These third parties may have access to your personal information, including:

  • Our mailing application provider, Aweber Systems, Inc., certified by Privacy Shield
  • Our plugin provider, Automattic, Inc., and host of, certified by Privacy Shield
  • Analytics providers (Google, VWO, Hotjar) who act as Data Controllers
  • Data processors or service providers who handle personal information on our behalf
  • Compliance with legal obligations or protection of our security or interests
  • Asset sales, acquisitions, or reorganisation involving our business

5. Global Transfers

Personal information may be transferred to countries outside the EU. We take measures to ensure the protection of your data and carefully review requests from regulators or law enforcement before disclosing personal data.

You have the right to request information on the safeguards in place for international transfers.

6. Direct Marketing

We use your personal information to send direct marketing communications about our products and services, including financial services, sports betting, and online casinos. This may include targeted online ads or emails. 

Processing personal information for marketing purposes is based on our legitimate interests or customer consent.

You can opt-out of direct marketing communications at any time.

We take various steps to control direct marketing to a reasonable level, and only send communication that could be relevant to you based on the data we have.

7. Data Retention

We retain your personal information for as long as reasonably necessary for the purposes outlined in this Policy. Personal data may be kept for accounting, tax, or legal requirements. 

We have a data retention policy, and when data is no longer needed, we anonymize or securely delete it.

8. Your Rights

Your Rights
You have various rights related to your personal information.

To exercise your rights, contact us by email ([email protected]) or via post at the following address:

16 Clegg St
St Katharine’s & Wapping, London

You can request:

a) Confirmation and Access: You have the right to receive confirmation from us about whether we process any personal information about you and, if so, to access a copy of that information.

b) Information and Transparency: You have the right to obtain clear and concise information about how your personal information is used, protected, and shared by us.

c) Rectification: If you believe that any of the personal information we hold about you is inaccurate or incomplete, you have the right to request its rectification or correction.

d) Erasure: Under certain circumstances, you have the right to request the erasure of your personal information. This right applies when the data is no longer necessary for the purposes it was collected, when you withdraw your consent, or when you object to the processing and there are no overriding legitimate grounds for us to continue processing.

e) Restriction of Processing: In specific situations, you have the right to request the restriction of processing your personal information. This right applies, for example, when you contest the accuracy of the data, when the processing is unlawful, or when we no longer need the data, but you require it for the establishment, exercise, or defence of legal claims.

f) Data Portability: When the processing is based on your consent or the performance of a contract, and it is carried out by automated means, you have the right to receive the personal information you have provided to us in a structured, commonly used, and machine-readable format. You also have the right to transmit that information to another data controller without hindrance from us.

g) Objection to Processing: You have the right to object to the processing of your personal information when it is based on our legitimate interests. We will cease processing unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms or for the establishment, exercise, or defence of legal claims.

h) Withdrawal of Consent: If we process your personal information based on your consent, you have the right to withdraw that consent at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

i) Complaint to a Supervisory Authority: If you believe that we have infringed upon your data protection rights, you have the right to lodge a complaint with a supervisory authority responsible for data protection.

We are committed to handling your rights promptly and efficiently. Please note that there may be limitations or exceptions to these rights as per applicable laws. We will inform you of any such limitations or exceptions if they arise in response to your specific request.